Main’s strategic change agents help clients with their most complex challenges surrounding internal and external branding. Branding creates massive value for companies and stakeholders, but the levers to create value are diverse, disparate, and dynamic within and outside the company. We build tailored solutions to help clients achieve sustained growth and emphasize mobilization. We begin by helping clients select where to focus so they can out-execute and out-invest their rivals for generating higher returns.
Strategy: Tailored solutions on a correctly-defined business enabled by strong leadership that deliver results and achieve sustained growth to capture profit pool.
Research and analytics: We employ myriad proprietary methodologies: consumer imprinting, brain imaging, ethnography, and advanced analytics. We turn deep customer data into insights so that clients receive clear and actionable guidance for growth.
Identity Design: Robust strategies lay the foundation for a successful brand, but it achieves power through compelling identity design whether it is a logo or digital media or impactful retail programs.
Organization: Ensuring alignment of identity-image to deliver on company’s objectives on attaining full potential before pursuing adjacencies with ruthless discipline.
Leadership: Facilitate action-learning workshops led through brand-led transformational journey to shift mindsets to anticipate and react to change. Leadership to combine superior capabilities and assets to form robust and repeatable differentiation.
Brand Culture: By focusing on the human elements of change, we connect individuals to the purpose and identity of the wider organization; align employee behaviors across all levels of staff from board members to the shop floor towards corporate vision to generate momentum towards common aims.
Full Potential Transformation: Cross-functional effort to alter operational and strategic trajectory of a business so that winning strategies are designed and understood throughout the organization, not just in the board room.
Employee Engagement: Transforming businesses from the inside out by conducting cubicle anthropologies, participant- and non-participant observations to guide employees through a brand-led transformational journey.